How Sub-id or sub-parameter used for advanced reporting

Sub-IDs or sub-parameters are often used in affiliate marketing and digital advertising for advanced reporting and analytics. These are additional parameters appended to URLs, allowing marketers to track and analyze specific details about clicks and conversions. Here’s how sub-IDs are used for advanced reporting:

1. Tracking Source:
   • Marketers can use sub-IDs to identify the source of traffic. For instance, if a campaign is running on multiple websites, each website can have a unique sub-ID. This helps in attributing conversions to specific traffic sources.
   Example URL: https://www.example.com/product?subid=source1
2. Campaign or Promotion Identification:
   • Sub-IDs can be employed to track different marketing campaigns or promotions. Marketers can assign unique sub-IDs to each campaign, enabling them to measure the performance of individual campaigns independently.
   Example URL: https://www.example.com/product?subid=campaignA
3. Keyword Tracking:
   • In the context of paid search advertising, sub-IDs can be used to track the performance of specific keywords. Each keyword can be assigned a unique sub-ID, allowing marketers to analyze which keywords are driving conversions.
   Example URL: https://www.example.com/product?subid=keyword123
4. Affiliate Tracking:
   • In affiliate marketing, sub-IDs are commonly used to track the performance of individual affiliates. Affiliates are assigned unique sub-IDs, helping advertisers measure the effectiveness of each affiliate’s promotional efforts.
   Example URL: https://www.example.com/product?subid=affiliateA
5. Ad Creative or Banner Tracking:
   • For display advertising or other campaigns using multiple creatives, sub-IDs can be used to track the performance of each ad creative. This helps marketers understand which creatives are more effective in generating clicks and conversions.
   Example URL: https://www.example.com/product?subid=creative123
6. Geographic Location Tracking:
   • Sub-IDs can be employed to track the geographic location of the audience. This is useful for campaigns targeting specific regions, allowing marketers to analyze the performance of the campaign in different locations.
   Example URL: https://www.example.com/product?subid=regionA
7. Device or Platform Identification:
   • Marketers can use sub-IDs to track the performance of campaigns on different devices or platforms. This information is valuable for optimizing campaigns for specific devices or platforms based on conversion data.
   Example URL: https://www.example.com/product?subid=deviceMobile
8. Time-Based Tracking:
   • Sub-IDs can also be used for time-based tracking, allowing marketers to analyze the performance of campaigns during specific time periods. This is useful for understanding the impact of dayparting on conversions.
   Example URL: https://www.example.com/product?subid=Q4_2023
9. Customer Segmentation:
   • Sub-IDs can be used to segment customers based on certain characteristics or behaviors. This segmentation allows for more personalized and targeted marketing efforts.
   Example URL: https://www.example.com/product?subid=segmentVIP
10. A/B Testing:
    • In A/B testing scenarios, marketers can use sub-IDs to differentiate between the control group and the experimental group. This helps in comparing the performance of different variations.
    Example URL for Control Group: https://www.example.com/product?subid=group_control Example URL for Experimental Group: https://www.example.com/product?subid=group_experiment

By incorporating sub-IDs into URLs, marketers can gather granular data that is crucial for advanced reporting and optimization. Analyzing this data enables marketers to make informed decisions, optimize campaigns, and allocate resources more effectively based on the performance of specific parameters.